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Sonnox has always required permission for license transfers- at least since I can remember.Īs to charging for core updates like 64 bit compatibility- I think its a neutral matter- they can charge, or make it free- it DOES require effort, and money to make those updates, and I think it reasonable for them to charge for updates of that manner- it is in its essence a feature enhancement vs a bug fix. I'm not going to invest into such stiff companies anymore. If you don't change your policy you will be out of business sooner and later. In future I'll not recommend them to my customers anymore and I think I'll dismiss their plugs sooner or later.

With such policies: You are losing your old customers. It also shows how desperate Sonnox is, charging anything you can think of. It totally renders my money into bad investment. Once more, with this move Sonnox appear to me like dinosaurs. On top of that, if you want to sell your licences in future, you have to ASK Sonnox if they allow you so. Recently Sonnox denied to include the Surpresser plug for the six-pack owners bundle (which was renamed "Elite") and now this. It's about bonding with their customers and keeping evoultion alive. That's a company who understood that money is not everything. Softube who made their 64-bit transition of their complete plugins a free update.

#Sonnox oxford crack update for free
Sonnox should offer this upgrade to all its old customers for free because its them who made Sonnox who they are today. With this mentality Sonnox will not win my heart. Yeah, it's deep waters, and with these mentality lets see how long they can keep their heads above the water. The boat is sinking and you try to sell as much as you can. So a 50% loss in value in real life equals a complete capitulation. They have credibility to mantain a standard value (Which Sonnox does not have). Marketing basics: Quality products don't need discount. Once you invest you'll be lost and their helpless milking cow. With actual policies such of Sonnox, I'm sure you can easily calculate your "benefit" from this 50%-discounts, now and in future. They post these "50%-discount" once a year to make you believe you gain something (Just google). It's happening for years and on any audio forum you can image. Instead, they prefer to be silent and send their "group buy" sentinels who can act on their interests without exposing a connection to the companies themselves. They simply won't have much points to make in comparison to other companies offerings. Please can somebody from Sonnox chime in on this specific issue?Well, we all know Sonnox monitors these kind of forums and don't have the balls to officially chime in. Hope this answers all questions posted above.
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However since the new Native licences support legacy versions, it is possible to use the previous (non 64-bit) software which does not require iLok 2 (just the blue iLok 1).

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